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Qilu Hongye: Cluster-driven confidence


Release time:

2021-09-02

Qilu Hongye Textile Group Co., Ltd., an enterprise headquartered in Shanghe County, Jinan City, relies on years of unremitting innovation to occupy a place in the highly competitive domestic and foreign textile and clothing industry, with an annual operating income of 1.7 billion yuan, half of which is exported, driving the local industry chain The development strength is strong.

When it comes to Qilu Hongye Textile Group Co., Ltd. (hereinafter referred to as "Qilu Hongye"), which is the leading enterprise in Jinan textile and clothing industry, many people outside the industry are not familiar with it. However, when it comes to well-known clothing enterprises and brands such as Uniqlo, Decathlon, Toray and Instant hair, you may understand. Do you know that the reason why these well-known brands are favored is that there are high-quality and stable suppliers, and Qilu Hongye is one of them.

"Tradition is not equal to backwardness, and traditional manufacturing is not equal to old momentum. Through the implementation of technological transformation, old trees can also sprout. We must resolutely abandon the traditional manufacturing industry 'outdated theory' inefficient theory 'low-end theory' and other misconceptions, vigorously implement the stock promotion strategy, continue to grasp the enterprise technology transformation and equipment renewal ......" Jinan industrial strong city strategy issued such a discussion and strong voice, Qilu Hongye is moving forward on this road, their products of high quality and high prices, customers.

Once the "little brother" into the industry "leader"

In early 2020, before the full-scale outbreak of the new coronary pneumonia epidemic, the China Cotton Textile Industry Association released an article entitled "The New Year is approaching, what are cotton spinning enterprises doing?", in addition to mentioning Weiqiao Textile, Lutai Textile, Anhui Huamao and other leading enterprises in China's cotton spinning industry, but also mentioned Qilu Hongye, they positioned this year as "the year of production and marketing quality improvement". "We have sufficient orders. Since the establishment of the company in 1997, we have never stopped production due to insufficient orders." Li Xibo, chairman of Qilu Hongye, said. At the beginning of the epidemic, they did not feel the decline in orders until April 2020, when orders fell slightly, began to recover in June and basically returned to pre-epidemic levels in October.

At present, Qilu Hongye produces more than 40000 tons of various yarns, more than 3000 tons of knitted fabrics and more than 500 million pieces of knitted garments, with an annual sales revenue of more than 1.7 billion yuan. Qilu Hongye ranks 54th in the 2020 list of the top 100 cotton textile industry revenue released by the China Cotton Textile Industry Association. Qilu Hongye ranks 10th in the 2020 national polyester spun yarn business income ranking.

This enterprise, headquartered in Shanghe County, Jinan City, was only a "small soldier" in Jinan's textile and garment industry when Jinan's textile industry was famous all over the country in the 1990 s. Its predecessor was Jinan No.14 Cotton Mill and No.12 Cotton Mill. From the ranking, it is not difficult to see that in the peak period of Ji'nan textile and garment industry, these two are absolute "little brothers".

Today, this enterprise has developed into the largest textile enterprise in Jinan, ranking among the top 100 textile industry in China for many years. "Qilu Hongye can come to this day by continuous technological innovation under the premise of ensuring normal production and operation, winning the market by quality and quality, and winning a place in global competition." Li Xibo said.

Deep processing of falling cotton into fist products

Wang Weixiu, deputy general manager of Qilu Hongye, deeply agreed with Li Xibo's words. Taking snowflake yarn, their fist product for foreign exchange earning, as an example, this product is an innovation forced out by the market. Qilu Hongye's cotton textile raw materials are mainly imported, and the price does not count. Finished products are also a competitive market, and the ex-factory price is also not determined by oneself.

"The only thing we can decide is to reduce production costs and increase efficiency." Wang Weixiu said that in recent years, labor, operation and other costs have been rising, compressing the profit space of enterprises. In fact, enterprises can also tap their internal potential. For example, the cotton yield generated in the production process is normally disposed of at a low price, with the price of only 5000 or 6000 yuan per ton.

Later, Qilu Hongye, after tackling key technical problems, adopted "4T technology" for deep processing, and produced snowflake yarn with process cotton falling. It has various styles, is suitable for the production of high-grade women's clothing, and meets the needs of circular economy. It is welcomed by the Japanese and Korean markets, with the selling price reaching 20000 yuan/ton or more, sometimes even higher than the price of products produced by normal raw materials. Today, the annual export of snowflake yarn amounts to 60 million yuan.

The research and development process is quite arduous. Due to the instability of raw materials, the product is unstable; later, Qilu Hongye after hundreds of tests, adjusted the formula, mixing and production process, met the customer requirements, and applied for an invention patent. "Our cotton-polyester blended products are of high quality, and the woven cloth has high flatness and good color. It is suitable for high-end women's clothing, and the price is much higher than other products in the industry." Wang Weixiu said.

At present, Qilu Hongye has formed flax blended series, wool (velvet) blended series, spun silk blended series, new (functional) fiber series, and series of yarn products such as poly spinning and snowflake yarn series. The products are distributed in Jiangsu, Zhejiang, Shanghai, Guangdong, Hong Kong and Macao. And other domestic markets, and exported to Japan, South Korea, Europe, America, Southeast Asia and other countries and regions.

Participate in the formulation of two national textile industry standards

"At present, about half of our products are exported." Li Xibo said. In addition, they cooperate with Yantai Taihe and other enterprises to develop and produce flame retardant materials, which is an increasingly large market. In the past, this market was mainly occupied by DuPont of the United States. Now the technology of domestic enterprises is gradually maturing, and the market demand is increasing.

In addition to the traditional fire, metallurgy, welding and other industries need flame retardant materials insulation, hotels and even ordinary residents also use flame retardant materials, such as sofa if flame retardant materials, will prevent fire and other accidents. "In this process, we have broken through many difficulties in the research and development of flame retardant materials. Through original fiber pretreatment and fiber mixing methods, we have solved a series of problems such as poor spinning suitability and difficult spinning of flame retardant fibers. The performance is higher than that of similar products, and the price is only about half of that of similar international products." Wang Weixiu said.

At present, Qilu Hongye has more than 2000 employees on the job, with 300000 advanced cotton spindles, 5400 imported full-automatic air spinning, 12000 spindles double twister, 70 imported circular knitting machines and 12 knitting garment production lines, and has a central laboratory reaching the international advanced level. A total of 66 national patents and soft works have been effectively authorized, of which 10 are invention patents such as "Jucheng Spinning", filling 7 domestic gaps, four new products such as "aramid high temperature resistant fabric" won provincial and municipal science and technology progress awards respectively.

In addition, Qilu Hongye presided over and participated in the formulation of two national textile industry standards for cotton natural color strong twist yarn and vinylon natural color yarn. More than 10 company-specific enterprise standards have been implemented, including ring-spun pure cashmere natural color yarn, ring-spun spun spun silk 80/wool 20 mixed fiber, ring-spun wool 80/combed long-staple cotton 20 blended natural color yarn.

At present, the enterprise's technical equipment has reached the domestic advanced level and has been recognized as the national functional differentiated fiber yarn product development base. The products are mainly "three high" products with high technological content, high technical difficulty and high added value. This can be seen from the price of its mass customized T-shirts. The price of a single piece of 90 yuan is higher than the retail price of ordinary T-shirts on the market.

Building a hundred billion-level textile industry cluster

Talking about the future, Li Xibo said that the country is promoting the construction of a manufacturing power, Shandong is promoting the conversion of new and old kinetic energy, Jinan has proposed a strong industrial city, and Shanghe County has proposed a strong industrial county. All these provide a good external environment for the development of enterprises. According to the development strategy of "upgrading the main business to increase efficiency and strengthening diversified operations", the main textile industry will be built into a leading domestic functional, environmentally friendly, comfortable and high-grade textile and high-grade textile and garment supplier.

"We should take the development road of intelligence, specialization, refinement, greening, novelty and high added value with market competitiveness, and achieve the sales target of 0.7 billion growth in three years." Li Xibo said that using the existing group company's land resources, using the textile industry cluster model to extend the industrial chain, developing high-end terminal industries such as brand clothing, and realizing a green, environmentally friendly, healthy and functional 100 billion-level textile industry cluster.

Specifically, make full use of the major opportunities of the conversion of new and old kinetic energy in Jinan, increase the development of functional fibers, differentiated fibers, functional fabrics and high-end terminal products, and improve the functionalization, quality, differentiation, and greening of products., Fashion level, implement "cutting-edge manufacturing", and realize the transformation from product manufacturing to brand creation.

"Do a good job of land development in the old factory area, revitalize various stock assets, and transform the advantages of land and other assets into capital advantages and capital advantages." Li Xibo said, "With the industrial orientation of antibacterial textiles and clothing, medical masks, protective clothing, antibacterial materials, non-woven fabrics and related functional green worsted products, we will focus on attracting investment from small, medium and micro enterprises, accumulate nearly 1,000 related enterprises, build Jinan Textile and Garment Industrial Park, form a large-scale industrial cluster with an output value of more than 100 billion yuan in Lubei textile and garment industry, and promote the scale, characteristics and level of textile industry cluster."

At the same time, we should speed up the construction of digital technology projects, promote the application of Internet, Internet of things, e-commerce and other technologies, provide personalized services such as information release, spot trading, warehousing and logistics, capital settlement and other personalized services for textile enterprises and their users, and lead the textile industry to accelerate the transformation, upgrading and innovation and development. With digitalization, networking, and intelligence as the main direction, and technological transformation as an important way, complete the construction of a 0.1 billion yuan intelligent technological transformation investment project, promote the digital transformation and intelligent remodeling of the industry, promote the high-quality development of enterprises, and help Jinan build a strong industrial city. Caption: Qilu Hongye Textile Group Co., Ltd. Automated production line.

Reporter: Liu Biao Editor: Mou Mingshan